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Nov 20 |
LGiLab invests in Eyeview |
We are happy to announce a new investment in a young israeli sartup called Eyeview led by LightSpeed Gemini Internet Lab. They have created a rich media platform that helps site improve significantly conversion on site (think registration, download, participation to a special operation, purchase). The idea is based on a simple observation: adding a rich media layer/tutorial/video guide on your site can help improve conversion rate significantly. This is not a theory but a proved practice based a many case studies Eyeview has lead with customers like Yahoo, eBay, Nokia, HP and an impressive list of customers for such a young company.
In a period where each dollar matters, Eyeview's offering is surely something to consider seriously. If you ever had to deal with tutorial you know how rewarding this can be but also how time consuming and difficult to get the right message (video production, scenario writing, voice over, transition effects, interactive effects....). If you have not this is time you start thinking about it. People don't have time for long FAQ and there is just too much noise on the web. You have very little time to convince your new visitors and what better to do than a 30sec powerful video.
Oren and his team (Tal, Yaniv, Gal) have developed a promising model that helped them earn the prize of the best business plan at Harvard Business School and managed to convince Gigi Levy, CEO of 888.com to coinvest with us. What i like best about them is that they are strongly business driven which is a good thing for them but mainly for their customers. Their execution ability (which can be observed via their site) is also quite impressive.
I will be sitting on the board of Eyeview. TechCrunch covered the news, so did Calcalist in Israel
Technorati Tags: eyeview video b2b richmedia

Posted by ouriel ohayon
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